Brand Identity

Brands tend to look the same because they were all built the same way. We do things differently.

The highest return on investment your business will ever make

Your identity is one of the most powerful assets you have and most companies outgrow their identity long before they admit it.

The brand that got you here is not the brand that takes you to the next level. Every new market, product and pitch pulls it further out of shape.

The cost is a brand people never seek out, growth that gets more expensive the moment you stop paying for it, and a category your customers can't quite tell you apart from.

Used for
Brand Refresh

Enhance your existing brand with a fresh touch, maintaining core elements; while bringing more clarity and consistency to your brand.

Brand Refresh

Enhance your existing brand with a fresh touch, maintaining core elements; while bringing more clarity and consistency to your brand.

Rebranding (Transformation)

Challenge your existing brand and re-think the strategy to futureproof your identity with a bold new look, verbal identity, and strategy.

Rebranding (Transformation)

Challenge your existing brand and re-think the strategy to futureproof your identity with a bold new look, verbal identity, and strategy.

Brand Expansion (Grow)

Expand your brand to new touchpoints, providing clear direction for growth and consistency across platforms.

Brand Expansion (Grow)

Expand your brand to new touchpoints, providing clear direction for growth and consistency across platforms.

Renaming

Reposition your brand with a new name and identity, seamlessly integrated in a rebranding process.

Renaming

Reposition your brand with a new name and identity, seamlessly integrated in a rebranding process.

Brand Merger

Strategically align and create a shared vision when merging brands to drive momentum for the new organisation.

Brand Merger

Strategically align and create a shared vision when merging brands to drive momentum for the new organisation.

What Do We Deliver?

Services

we

deliver

within

our

Brand Identity

projects

1

Logo

2

Colour Pallette

3

Typography

4

Brand Guidelines

5

Tone of Voice Guidelines

6

Art Direction

7

Pitch Decks

8

Social Media Templates

1

Logo

2

Colour Pallette

3

Typography

4

Brand Guidelines

5

Tone of Voice Guidelines

6

Art Direction

7

Pitch Decks

8

Social Media Templates

How we do it

We approach every project with the same questions. Will this be famous? Will people talk about it? What will they say? Will it drive fandom within the category?

How we do it

We approach every project with the same questions. Will this be famous? Will people talk about it? What will they say? Will it drive fandom within the category?

The Process

How we make it happen

Stage 1

Immerse

We get under the skin of the business, the category, and the audience. Less guesswork, more groundwork.

Stage 1

Immerse

We get under the skin of the business, the category, and the audience. Less guesswork, more groundwork.

Stage 2

Define

We build the strategic idea and the territory the identity is going to own.

Stage 2

Define

We build the strategic idea and the territory the identity is going to own.

Stage 3

Design

We explore distinctive directions, then sharpen the strongest into a complete system.

Stage 3

Design

We explore distinctive directions, then sharpen the strongest into a complete system.

Stage 4

Build

We extend the system across everything you need and write guidelines anyone can actually use.

Stage 4

Build

We extend the system across everything you need and write guidelines anyone can actually use.

Stage 5

Launch

We help you roll it out, internally and externally, so it lands with impact rather than a shrug.

Stage 5

Launch

We help you roll it out, internally and externally, so it lands with impact rather than a shrug.

FAQs

FAQs

How much do your brand identity packages cost?
Do we need a refresh or a full rebrand?
How long does it take?
Will a new look lose the recognition we've already built?
What do you need from us?
How do you make sure the rest of the team actually uses it?

Still have questions?