All work

Case Study

CVL Brand Identity

Repositioning a specialist security provider into the premium position it had already earned.

BRAND BUILDING

What we did

Brand Strategy

Brand Identity

Industry

Security

The Challenge

CVL Systems is a provider of specialist security systems, founded in 2009. Their clients include the Royal Albert Hall and Silverstone Circuit.

How we did it

We approach every project with the same questions. Will this be famous? Will people talk about it? What will they say? Will it drive fandom within the category?

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How we did it

We approach every project with the same questions. Will this be famous? Will people talk about it? What will they say? Will it drive fandom within the category?

Explore more

Impact

Premium repositioning

An identity that reflects an established, high-value reputation.

Brand consistency

One coherent system in place of years of fragmented logos.

Greater authority

A precise, professional identity that reassures buyers on first contact.

Stronger brand equity

A distinctive palette that makes CVL recognisable without the logo.

Related Work

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We build brands designed for fame.

Our work