All work

Case Study

Whole Foods

You Are What You Eat - Creating fandom and visibility for a brand in an underpenetrated new market

Social

FAME

What we did

Advertising

Social Media

Industry

Travel

The Challenge

Whole Foods Market is a natural and organic grocery chain known for its high-quality standards and premium pricing, with 532 stores in the US and 8 in London.

How we did it

We approach every project with the same questions. Will this be famous? Will people talk about it? What will they say? Will it drive fandom within the category?

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How we did it

We approach every project with the same questions. Will this be famous? Will people talk about it? What will they say? Will it drive fandom within the category?

Explore more

Impact

Greater cultural relevance

A campaign that embeds Whole Foods in the lifestyle of a new audience.

Increased brand sentiment

Personality-led work that builds affection among British shoppers.

Customers as advocates

A branded bag that turns everyday shoppers into visible ambassadors.

Sharper audience targeting

Personas that focus spend on the segment most likely to switch.

Related Work

Explore our other work

295k

Views on launch

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Revealing the silent thread of security woven through our lives

FAME

Advertising

Social Media

117%

Increase in YoY Revenue

Legend Brand Identity & Website

Transforming Legend into a category leader

FAME

Brand Strategy

Brand Identity

Brand Touchpoints

PR

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We build brands designed for fame.

Our work