All work

Case Study

Legend Brand Identity & Website

Transforming Legend into a category leader

BRAND BUILDING

What we did

Brand Strategy

Brand Identity

Brand Touchpoints

PR

Industry

Travel

The Challenge

Legend Expeditions runs luxury Kilimanjaro climbs and safari experiences across Tanzania. Founded by Jack Fleckney, a former Royal Marine Commando, world record holder, and fluent Swahili speaker.

How we did it

We approach every project with the same questions. Will this be famous? Will people talk about it? What will they say? Will it drive fandom within the category?

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How we did it

We approach every project with the same questions. Will this be famous? Will people talk about it? What will they say? Will it drive fandom within the category?

Explore more

Impact

117%

Increase in YoY Revenue

50k

Impressions across launch posts

Premium repositioning

An identity that matches the product and supports a higher price point.

Better-fit customers

Positioning that attracts higher-value clients and lifts conversion.

Press

Related Work

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You Are What You Eat - Creating fandom and visibility for a brand in an underpenetrated new market

FAME

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Social Media

295k

Views on launch

Silent Guardians

Revealing the silent thread of security woven through our lives

FAME

Advertising

Social Media

Think we could create exceptional work together? Let's have a chat.

Let's chat

We build brands designed for fame.

Our work