All work

Case Study

BRAND BUILDING

What we did
Industry

Travel

The Challenge

Legend Expeditions runs luxury Kilimanjaro climbs and safari experiences across Tanzania. Founded by Jack Fleckney, a former Royal Marine Commando, world record holder, and fluent Swahili speaker.

How we did it

We approach every project with the same questions. Will this be famous? Will people talk about it? What will they say? Will it drive fandom within the category?

Explore more

How we did it

We approach every project with the same questions. Will this be famous? Will people talk about it? What will they say? Will it drive fandom within the category?

Explore more

Impact

[trending-up]

Fewer barriers to booking

Showing exactly what a climb looks like removes uncertainty before purchase.

[megaphone]

Greater reach

Posting across both Legend and Jack’s profiles widened the audience.

[play]

Stronger engagement

A day-by-day series that kept viewers following the journey to the summit.

[shield-check]

Built trust and familiarity

Authentic, on-the-mountain footage that makes the expedition feel known.

Related Work

Explore our other work

Greater cultural relevance

Whole Foods

You Are What You Eat - Creating fandom and visibility for a brand in an underpenetrated new market

FAME

Advertising

Social Media

295k

Views on launch

Silent Guardians

Revealing the silent thread of security woven through our lives

FAME

Advertising

Social Media

Think we could create exceptional work together? Let's have a chat.

Let's chat

We build brands designed for fame.

Our work